PREPARED before theBACKLASH.In command,when it hits.
We protect businesses from digital crises — and guide your crisis communication when it matters most. Clear strategy, rapid response and a structured method.
Kerstin Erber, M.A. — as featured in
Our services — in brief
You are not alone.
We stand by your side.
We step in where communication turns critical — with clear structure, fast coordination and calm guidance, before momentum turns into escalation.
Spotting risks before they escalate.
We guide messaging, tone and direction — internally and externally, in close alignment with you.
Clear priorities, clear steps and a steady course under pressure.
Protecting trust, limiting damage, and rebuilding deliberately.
Initial consultation: 30 minutes, free of charge
Talk to us about risks, prevention, crisis communication and potential vulnerabilities within your business.
Your entry point into structured crisis communication.
From attention to control — we manage what becomes visible.
Whether on stage, in preparation, or in an acute emergency — we bring structure to critical situations and provide guidance before momentum turns into escalation.
PREVENTION
Prevention & Early-Warning System
Building a safety net before anything happens.
STORM WARNING
Early Detection & Immediate Response
When a crisis is brewing.
STORM
Active Crisis Management
We lead your crisis communication in real time — your management retains responsibility for business decisions.
AFTER THE CRISIS
Stabilisation & Recovery
Securing trust and strengthening systems for the long term.
TRAINING & INSIGHTS
Keynotes & Workshops
Awareness-raising, preparation and training for real crisis situations.
38,000+
Hours of hands-on experience in digital communications and social media
About us
Experience is what counts when things escalate.
Kerstin Erber, M.A. and her team of experts — a well-rehearsed team with a clear method, a deep understanding of digital dynamics and the composure to keep communication on course under pressure.
Kerstin Erber has supported dozens of assignments in social media crisis management and crisis communication — with structure, speed and clear direction, based on the N.A.V.I.G.A.T.E. system.
- Experience from real-world social media crises
- Understanding of viral dynamics
- Leadership in complex crises
- Structure through the N.A.V.I.G.A.T.E. system
"We are here to guide your communication through the crisis — and to help you regain your footing. For your business. For your reputation. For everything at stake."
SYSTEMThe N.A.V.I.G.A.T.E. System
N.A.V.I.G.A.T.E.
Developed by Kerstin Erber, M.A. — eight clear steps for structured crisis communication.
- 01
Notice
Spotting the crisis before it escalates
- 02
Analyse
Analysing the situation and weighing up the risks
- 03
Validate
Verifying facts and separating them from rumours
- 04
Initiate
Launching the first communication, under control
- 05
Guide
Actively steering communication
- 06
Align
Aligning clearly, internally and externally
- 07
Transform
Turning the narrative and winning back trust
- 08
Exit
Bringing the crisis to a controlled close
Client Testimonials
When things get critical, only one thing matters: who stands beside you?
"Finally, someone who doesn't just talk, but works and takes the lead."
We'd already had consultants — but they weren't there when things got difficult. This was different: Kerstin was on site. Clear instructions, clear steps, clear results.
"A death in the family and then the press on top of it – that was a nightmare."
It was good that we could focus on what really mattered and had time to come to terms with the situation ourselves. Everything else was handled by Kerstin.
"A well-intentioned social media post completely spiralled out of our control."
Without Anna-Lena and the team's experience, we would have gone under financially.
"We know that, in principle, we could face a social media crisis any day."
Now we have guidelines, have completed media training, and our lawyer is involved — we're prepared should anything happen.
Partners & Network
A network that works when it matters most.
In an emergency, we draw on a network that can be mobilised at short notice. PR, media, legal — coordinated and fast.
< 3 h
Initial response, typically within 3 hours
24/7
Availability around the clock by arrangement
Talks & Keynotes
Understand crises before they happen.
Keynotes, training and workshops that show how digital crises unfold — and how organisations can respond with clarity and confidence.
- 01N.A.V.I.G.A.T.E.60 min
- 02Digital Crises Reality Check60 min
- 0310 Mistakes That Make Online Backlash Worse20 min
- 04Ragebait and the Dynamics of Going Viral20 min
Every keynote is followed by a 30-minute Q&A session.
PDF · Speaker & media profile · currently in German, English version in preparation
Services
The right solution for every phase.
Clustered by situation — so you know straight away what you need.
Immediate help when every minute counts.
When things are escalating right now.
Stop escalation before it starts.
When something is brewing.
Build control before it becomes critical.
When you want to be prepared.
Rebuild trust.
When the storm has passed.
Security in the background – at all times.
When you never want to be caught off guard again.
Understand crises.
When you want to build knowledge.
Are you under pressure — or do you want to be prepared?
Whether it's an acute crisis or prevention — we give you clarity, structure and the next steps.